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Instagram in China: what to use instead

Photo and video sharing with creator discovery. In mainland China it’s often inaccessible, so travelers usually use local discovery and short-video apps.

What People Use in China

Traveler Tips

  • For travel inspiration, food finds, and shopping discovery in China, Xiaohongshu is a common alternative.
  • For short-form video, Douyin and Kuaishou are widely used.
  • For quick sharing and messaging with people in China, WeChat is often the default.

Things to Watch Out For

  • Access can be unreliable in mainland China due to network restrictions.
  • Creator ecosystems and content formats can differ from what you’re used to.

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